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The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business

by Sally H. Clarke , Naomi R. Lamoreaux , Steven W. Usselman
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Current price ₹4,220.00
Original price ₹5,064.00
Original price ₹5,064.00
Original price ₹5,064.00
(-17%)
₹4,220.00
Current price ₹4,220.00

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Book cover type: Hardcover
  • ISBN13: 9780804758925
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Stanford Business Books
  • Publisher Imprint: Stanford Business Books
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): Structural Adjustment

The Challenge of Remaining Innovative explores how innovation is a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not just of research and development but also of marketing, design, and government relations. The contributions in this volume explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so.

Steven Usselman is Associate Professor in the School of History, Technology, and Society at Georgia Tech. Naomi Lamoreaux is Professor and Vice Chair for Academic Personnel in the Department of History at UCLA. Sally Clarke is Associate Professor of History at the University of Texas at Austin.

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