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The Changing Communication of the Retail Industry: A Critical Analysis of the Status Quo and the Development of new Ways of Addressing Consumers

by Lennart Schirmer
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Current price ₹3,322.00
Original price ₹3,871.00
Original price ₹3,871.00
Original price ₹3,871.00
(-14%)
₹3,322.00
Current price ₹3,322.00

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Book cover type: Paperback
  • ISBN13: 9783638738446
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 68
  • Original Price: USD 39.5
  • Language: English
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): Management

Bachelor Thesis from the year 2007 in the subject Business economics - Trade and Distribution, grade: 1,6, European Business School - International University Schlo Reichartshausen Oestrich-Winkel, language: English, abstract: Image advertising, the growing importance of online communication, the opportunities of Web 2.0, viral marketing as well as the need to integrate the different communication measures are just a few examples which point out the complexity and challenges for developing successful retail communication strategies. By discussing different case studies, the purpose of this paper is to provide evidence that that there is a actual change in retail communication and derive practical recommendations for retail companies.

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