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The Changing Landscape of China’s Consumerism by Alison Hulme

The Changing Landscape of China’s Consumerism

by Alison Hulme
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Book cover type: Hardcover
  • ISBN13: 9781843347613
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Chandos Publishing
  • Publisher Imprint: Chandos Publishing
  • Publication Date:
  • Pages: 256
  • Original Price: USD 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): International / Economics & Trade, Economics / Theory, and Development / Economic Development

Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class.

Hulme, Alison: - Alison Hulme teaches at Goldsmiths College, University of London, from where she gained her PhD in Cultural Studies in 2011 and her MA in Anthropology in 2006. She also has a BA in Media Studies from the University of Sussex. She has previously taught intensive courses in contemporary China at the University of Iceland and Beijing Foreign Studies University. Her work focuses on media culture with an emphasis on China (film, TV, state-produced poster campaigns, imagery of cities, etc.), the history of entrepreneurialism in China, and material culture. These strands are linked by a concern with theories of the commodity and consumption. Alison also takes on social research consultancies. Prior to entering academia, Alison was a radio and TV presenter for many years. In her spare time she jointly runs a film club and has a particular interest in 1930s Chinese leftist cinema and the French films of Jacques Tati.

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