The Characters of Creativity: Activate Creativity by Understanding Your Colleagues
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Everybody can be creative. But how do you get people to release their innate creativity? The Characters of Creativity has all the answers. This book helps organisations and individuals to understand and support the creative process in the workplace. It is a practical guide designed to help managers and leaders understand how to effectively support and manage creative colleagues in a commercial organisation.
The book presents caricatures or archetypes of different types of creatives (Picky, Molotov, Solo, Artiste, Fibber, and Playful, to name a few), which help readers to identify and understand the different approaches and needs of creative individuals in the workplace. For instance, Solo doesn't like teams.Professor Alastair Pearce has a wealth of experience working with and managing creative individuals in various organisations and industries. He has led organisations in Europe and South East Asia, including colleges training creatives: designers, artists, musicians, photographers, actors, dancers, and marketers. The thread linking them all is creativity. Professor Pearce and his family live in Perthshire, Scotland, where he leads his company, Working With Creatives, an international consultancy advising organisations on how best to manage creative colleagues at work. As a writer and public speaker, Professor Pearce focuses on fostering creativity and helping organisations to create environments that support and encourage creative thinking and innovation. More information: https: //www.workingwithcreatives.co.uk/about
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