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The China Brand Report: An overview of China's biggest and most valuable brands

by Tobias Reinold
Save 14% Save 14%
Current price ₹5,074.00
Original price ₹5,929.00
Original price ₹5,929.00
Original price ₹5,929.00
(-14%)
₹5,074.00
Current price ₹5,074.00

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Book cover type: Paperback
  • ISBN13: 9783640499953
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 78
  • Original Price: USD 60.5
  • Language: English
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Operations Research and Research & Development

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Pforzheim University, language: English, abstract: China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of China's biggest companies and their brands. A strongly recommended read for practitioners and academics alike who want to keep up with the current development in the Middle Kingdom.

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