The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy

Name: The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
Brand: Wiley
SKU: 9781119274018
Price: 1881.0 INR
Availability: InStock

by Amy Karam

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ISBN13: 9781119274018
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: June 13, 2016
Pages: 304
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): International / General and Strategic Planning

About The Book

From the Inside Flap

The Western world has been a hub of power, influence and authority for decades. The East, however, has upset the balance. After years of evolving as an emerging economy, China has impacted the dominance of the West--especially in the business world.

In order to remain competitive in the global marketplace, Western companies must uphold their innovation advantage by evolving their approach to creating new products as well as the way they do business abroad. The China Factor is your in-depth guide to the best practices and tools for remaining competitive globally in the face of new competitors who are playing by different rules.

First-hand experience and compelling case studies show how real companies are using the covered strategies and tactics to succeed in their industries, and clearly illustrate why Western companies need to do business differently in order to maintain and grow their economic positions.

Learn how Cisco expanded from the West to the East, why Pinnacle Engines was able to leapfrog directly into the Eastern market, and what made it possible for Xiaomi to go from a startup to the third biggest smartphone manufacturer globally . . . in only five years. The concept of a shared, worldwide marketplace has taken hold and the new opportunities for growth are innumerable.

This indispensable toolbox of solutions ensures that you will have every advantage to navigate and succeed in the new global business environment. Authoritative advice details ways Western companies can improve their strategies on a global scale and practical guidance takes you through five innovation models you can use at your company. Put yourself ahead of the curve with:

Effective actions you can apply at the micro level to improve your company's strength when competing in both emerging markets and developed markets.
In-depth explanations of how Chinese and other emerging entrants capture new markets--and a five-part strategic framework of tactics that the West can leverage.
Demystifying descriptions of how and why leading-edge companies are converging strategies and best practices.

About The Author

AMY KARAM is a highly sought-after speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.

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