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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

by David Miller
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Current price ₹5,633.00
Original price ₹8,046.00
Original price ₹8,046.00
Original price ₹8,046.00
(-30%)
₹5,633.00
Current price ₹5,633.00

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Book cover type: Paperback
  • ISBN13: 9780803977037
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 66.0
  • Language: English
  • Edition: N/A
  • Item Weight: 368 grams
  • BISAC Subject(s): Communication Studies, Media Studies, and General

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

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