The Civic Brand: The Power & Responsibility of Place

Name: The Civic Brand: The Power & Responsibility of Place
Brand: Modassic Group
SKU: 9798999480712
Price: 1372.0 INR
Availability: InStock

by Ryan Short , Charles Marohn

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ISBN13: 9798999480712
Binding: Paperback
Subject: N/A
Publisher: Modassic Group
Publisher Imprint: Modassic Group
Publication Date: September 30, 2025
Pages: 224
Original Price: GBP 13.99
Language: English
Edition: N/A
Item Weight: 304 grams
BISAC Subject(s): Public Policy / City Planning & Urban Development

About The Book

The Civic Brand: The Power & Responsibility of Place is a bold and practical book that challenges conventional thinking about city-building, tourism, economic development, and community engagement. Author Ryan Short introduces a new framework for shaping more resilient, equitable, and loveable places that is rooted in identity, values, and a triple bottom line.

Drawing from years of experience working with cities, counties, and regions across the country, Ryan Short shows how fragmented efforts, siloed departments, and surface-level branding have left communities struggling to grow with intention or preserve what makes them special. The Civic Brand reveals how place branding, when done right, isn't just logos or slogans, but about uniting people, guiding policy, and building shared civic pride. Blending strategic insight with vivid, often entertaining stories from the field, this book brings to life the challenges and triumphs of real places navigating growth, decline, and identity.

Inside, you'll discover:

Why many communities face a crisis of identity and how reclaiming that identity can be a turning point
How a true place brand aligns tourism, economic development, planning, and engagement
The tools to shift from reactive marketing to proactive visioning and long-term stewardship
Why branding isn't just a communications strategy, but a governance strategy
How cities of all sizes can build trust, reduce division, and foster authentic participation

Whether facing overtourism or decline, rapid growth or disinvestment, division or disengagement, this book offers a bold path forward. It's a call to city leaders, planners, business owners, developers, and residents alike to recognize their role in shaping place and to do so with purpose.

The Civic Brand is more than a book, it's a movement to reimagine how we care for the places we call home.

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