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The Commodification of Wellness: Conscious Luxury, Western Yoga and Fashion

by Juliana Luna Mora
Save 35% Save 35%
Current price ₹4,648.00
Original price ₹7,150.00
Original price ₹7,150.00
Original price ₹7,150.00
(-35%)
₹4,648.00
Current price ₹4,648.00

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Book cover type: Hardcover
  • ISBN13: 9781032829449
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 55.99
  • Language: English
  • Edition: N/A
  • Item Weight: 286 grams
  • BISAC Subject(s): Consumer Behavior

The book critically analyses a shift of ethical consumption patterns through Western yoga commodities, services and transformational experiences that affect women within consumer culture. It will appeal to scholars of fashion and luxury studies, luxury management, consumer culture, gender studies and critical spiritual practices.

Juliana Luna Mora is an early-career researcher and lecturer at the RMIT School of Fashion and Textiles, Australia. Juliana works at the intersection of critical luxury and fashion, embodied practice and consumer culture. Juliana specifically looks into ethical luxury consumption products, body-mind practices, and spiritual lifestyles and experiences. Through her research, Juliana aims to support a more just and inclusive society.

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