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The Complete Tradesman: A Study of Retailing, 1550-1820 by Nancy Cox

The Complete Tradesman: A Study of Retailing, 1550-1820

by Nancy Cox
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Book cover type: Paperback
  • ISBN13: 9781138249950
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 55.99
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): General

The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.

Dr Nancy Cox is Honorary Research Fellow and Academic Editor/Dictionary Project at the University of Wolverhampton, UK. Previous books for Ashgate include The Complete Tradesman: A Study of Retailing, 1550-1820 and, with Karin Dannehl, Perceptions of Retailing in Early Modern England.

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