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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook by J. Gray

The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

by J. Gray
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Book cover type: Hardcover
  • ISBN13: 9780230222588
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 218
  • Original Price: EUR 109.99
  • Language: English
  • Edition: 2010
  • Item Weight: 386 grams
  • BISAC Subject(s): Linguistics / Sociolinguistics, Language Experience Approach, and Teaching / Subjects / Language Arts

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English, and Neoliberalism and Applied Linguistics (co-author).

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