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The Consumer Mind: Brand Perception and the Implications for Marketers

by Pepe Martínez
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₹4,179.00
Original price ₹4,179.00
Original price ₹4,179.00
₹4,179.00
Current price ₹4,179.00

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Book cover type: Paperback
  • ISBN13: 9780749465704
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 200
  • Original Price: USD 39.99
  • Language: English
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Consumer Behavior

The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.

Pepe Martinez is the Managing Director of Millward Brown, Iberia. He holds a degree in Psychology from the Complutense University, Madrid (UCM) and he has been working in marketing research for nearly 30 years. Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research.

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