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The Craving Brain: A Bold New Approach to Breaking Free from *Drug Addiction *Overeating *Alcoholism *Gambling

by Ronald A. Ruden
Save 23% Save 23%
Current price ₹1,370.00
Original price ₹1,770.00
Original price ₹1,770.00
Original price ₹1,770.00
(-23%)
₹1,370.00
Current price ₹1,370.00

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Book cover type: Paperback
  • ISBN13: 9780060928995
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Harper Perennial
  • Publisher Imprint: Harper Perennial
  • Publication Date:
  • Pages: 304
  • Original Price: GBP 13.99
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Neuropsychology, General, and Psychopathology / Addiction

From the Back Cover

Where do the roots of addictive behavior lie -- in our genes or in our environment, in our chemistry or in our character? In the Craving Brain, Dr. Ronald Ruden asserts that the roots of addiction most defintetly do not lie in our character. Rather, they lie in a complex chain reaction that originates in an ancient survival mechanism in the brain. When this system is inappropriately activated, it drives the body to crave, sometimes with addictive behavior as the end result. In clear, straightforward language, Dr. Ruden outlines his remarkable successful treatment program which he believes can cure this problem.

The Craving Brain offers crucial insights into the world of addiction. This revolutionary book will bring hope to millions of people who suffer from a wide range of addictions, from gambling and alcohol to drugs and food.

Ruden, Ronald A.: - Ronald A. Ruden, M.D., Ph.D., is a leader in the field of medicine. Harvard-trained, he is that rare breed of clinician-scientist whose research is conducted with real patients, from his private office.

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