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The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett

The Creative Curve: How to Develop the Right Idea, at the Right Time

by Allen Gannett
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Book cover type: Hardcover
  • ISBN13: 9781524761714
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Crown Currency
  • Publisher Imprint: Crown Currency
  • Publication Date:
  • Pages: 288
  • Original Price: USD 28.0
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Personal Success, Creative Ability, and Development / Business Development

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

ALLEN GANNETT is the founder and CEO of TrackMaven, a software analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.

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