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The Creative Economy by John Howkins

The Creative Economy

by John Howkins
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Book cover type: Paperback
  • ISBN13: 9780141977034
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Publication Date:
  • Pages: 304
  • Original Price: INR 1099.0
  • Language: English
  • Edition: N/A
  • Item Weight: 232 grams
  • BISAC Subject(s): Industries / Entertainment

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas--and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.

John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.

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