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The Cult Of The Luxury Brand by Chadha, Radha

The Cult Of The Luxury Brand

by Chadha, Radha
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Book cover type: Hardcover
  • ISBN13: 9781904838050
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: John Murray Learning
  • Publisher Imprint: Nicholas Brealey
  • Publication Date:
  • Pages: N/A
  • Original Price: GBP 25.0
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): N/A

With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. "TheCult of the Luxury Brand" illuminates the mysterious inner workings of Asia s love affair with luxury for business professionals and intrigued consumers alike."

Radha Chadha is one of Asia's leading marketing and consumer insights experts. After working with leading advertising agencies J. Walter Thompson, Ogilvy & Mather, Grey Worldwide, and Bates Asia, Radha established her own brand consultancy in 2000 in Hong Kong. She has an MBA from the Indian Institute of Management, Ahmedabad, with a specialization in Marketing, and a BA in Math from St. Stephen's College, New Delhi. For more information, visit http: //www.chadha-strategy.com. Paul Husband is one of Asia's leading retail center planning and development consultants. He founded Husband Retail Consulting and works with clients in Hong Kong, Singapore, Taiwan, China, Korea, India, the Philippines, and Thailand. Paul is an Asian faculty member of the International Council of Shopping Centres and a member of the Washington-based Urban Land Institute. He lives in Hong Kong with his wife and a large walk-in closet. For more information, please visit http: //www.husband-retail.com

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