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The Cure: Enterprise Medicine for Business - a Novel for Managers by Dan Paul, Jeff Cox

The Cure: Enterprise Medicine for Business - a Novel for Managers

by Dan Paul , Jeff Cox
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Book cover type: Paperback
  • ISBN13: 9780471268307
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 304
  • Original Price: USD 36.95
  • Language: English
  • Edition: N/A
  • Item Weight: 445 grams
  • BISAC Subject(s): Management

About the Book The Cure ist ein spannender und unterhaltsamer Business-Roman voller Dramatik und �u erst lehrreich.

Hier lesen Sie, wie ein eher tr�ges Unternehmen sich relativ schnell in ein rasch reagierendes und flexibles Unternehmen verwandeln kann, wenn es darum geht, in der heutigen Gesch�ftswelt zu �berleben und erfolgreich zu sein.

Beschrieben wird die Metamorphose einer leistungsschwachen und b�rokratischen Organisation in ein Unternehmen mit gro er Marktmacht, das sich ausschlie lich an Fakten orientiert.

Die hier diskutierten Methoden wurden bei einer Reihe renommierter Unternehmen, wie z.B. Black & Decker, Titleist, Honeywell und General Electric erfolgreich angewendet.

Mit einer F�lle praxisorientierter Tipps und Beispiele, die dabei helfen, die politische Tr�gheit zu �berwinden und Unternehmen neu zu definieren in einer �ra, in der Schnelligkeit und Flexibilit�t �ber Leben und Tod entscheiden.

DAN PAUL is CEO of General Management Technologies, a consulting practice that focuses on the alignment of clients' top-level strategies, work processes, and culture across all functions and activities of the business. Prior to founding GMT, he worked under Jack Welch at General Electric.

JEFF COX is a creative writer known for weaving progressive business concepts into works of fiction. He is the author or coauthor of seven fictional business books, including such bestsellers as Zapp! and The Goal, which have sold millions of copies.

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