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The Customer Profit Maxim: Putting the Bottom-line on Top by Marcel Wiedenbrugge

The Customer Profit Maxim: Putting the Bottom-line on Top

by Marcel Wiedenbrugge
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Book cover type: Paperback
  • ISBN13: 9781492306603
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 142
  • Original Price: USD 19.95
  • Language: English
  • Edition: N/A
  • Item Weight: 218 grams
  • BISAC Subject(s): Management

The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: - A balanced view on customer relations - A unique model for customer segmentation - Practical guidelines to improve collaboration between financial and commercial departments - A seven step roadmap to realize customer profitability - A methodology to align marketing, sales and service budgets, leading to long-term profitability The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.

Wil Wurtz is a pioneer in CRM and customer value. He combines knowledge and expertise in marketing, psychology, statistical analysis, ICT and management. In the early nineties he was co-founder of MSP Associates, a CRM consulting firm "avant-la-lettre", known for the Customer Marketing method. Previously he was a member of the Board of Directors of the international marketing research company InterView Europe Ltd. He was founder of CRM Association NL, the Dutch network for CRM professionals. As the author of books and articles and as speaker at conferences, he has contributed to the development of CRM in Europe. He is a lecturer at Beeckestijn Business School for the Post Master Course CRM. Currently he is also managing consultant with Metrics & More, an action oriented CRM consultancy.
Marcel Wiedenbrugge combines knowledge and experience in account management / sales, credit management, service management and related software solutions. In the past he worked for companies like Ricoh, Van Ommeren Ceteco, PCD Polymere and Yamaha Musical Instruments Europe. Most of the time he worked in a B2B environment, but he is also quite familiar with retail. Marcel is an entrepreneur, speaker, writer, researcher, trainer and consultant. He develops, organizes and conducts workshops, trainings and seminars. Marcel frequently writes articles and is the author of several books. As a researcher, he is doing ongoing research on credit management and business developments in Asia Pacific, in particular China.

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