In the last half of the Digital Age, there will be winners and losers. This book guides business leaders on what you need to do to ensure that your organization is on the winning side.
Digital transformation is about building digital technologies into or around your products, services, and ways of doing business. It is about business transformation. It is not about IT. Business leaders must understand the difference between digital and non-digital organizations, and the four business strategies that have been proven to help organizations truly transform. This book provides the foundation business leaders need to filter through the noise of buzzwords and technology vendor pitches to truly take control of their digital transformation efforts.
The authors share insider knowledge gained by working with leaders of corporations, non-profits, and governments across the globe over the past four decades on how to successfully define and implement a practical digital vision and strategy for your business. In plain, clear language we explain the drivers behind the changes needed to transform your organization into being a digital survivor, possibly even a disruptor in your industry. We provide step-by-step guidance on what actions you as a business leader need to take to develop a strategy and then select and implement the technologies that will digitize your products, services, and ways of doing business to put your organization in the winning column for the next decade.
Praise for The Day Before Digital Transformation:
"In addition to changing the way business leaders think, The Day Before Digital Transformation gives technologists the choice of working either within the business or in IT. And it will spawn an entirely new segment of consulting to help business teams digitize their products and services."
- Bill Seibel, Digital transformation practitioner and thought leader
"The Day Before Digital Transformation is not merely a historical look at an academic topic of the Fourth Industrial Revolution. It provides the reader a new lexicon with grounded examples and processes for any business executive to leverage the opportunities that digital technologies provide at this unique time in the world's evolution. Readers should consider not reading this book if they are comfortable being left behind. To ignore its messages is at your and your organization's peril!"
- Brian R Lurie, Global Chief Information Officer / Executive Coach
"I love the lessons learned section in Chapter 4 of The Day Before Digital Transformation. The examples are not only valid but are counter-intuitive enough for many business executives to miss completely. "
- Mark Pecen, President, Quantum Valley Ideas Lab, Canada and CTO Emeritus of Research in Motion (RIM)
"Today, every organization aspires to be digital, but it is not a silver bullet or a giant leap. It is a series of actions. The Day Before Digital Transformation takes leaders and senior managers through this journey. In addition, it offers a framework and a guide on how to deal with real-world problems when activating true digital."
- Tarun Kohli, Head Innovation Lab
"The Day Before Digital Transformation is fascinating for its description of the digital transformation happening today but more importantly for its insights into what must (and surely will) happen over the next several decades. Cheryl and Phil have provided clear guideposts, not only for digital technologists, but for the business leaders who must take responsibility for the transformation."
- Fred Lowther, Senior Partner, Blank Rome LLP.
