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The Dealer Development Book by Domenico Cocomile

The Dealer Development Book

by Domenico Cocomile
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Book cover type: Paperback
  • ISBN13: 9781446754955
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 118
  • Original Price: GBP 7.02
  • Language: Italian
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): General

Questo libro è una guida operativa rivolta a imprenditori, direttori commerciali, responsabili di zona, dealer development manager che richiedano un supporto nell'organizzazione della propria rete distributiva, e a consulenti che necessitino di strumenti applicativi per le procedure di gestione della rete di vendita. Il testo contiene una raccolta strutturata della metodologia di analisi utile allo sviluppo e al controllo della rete commerciale di Concessionari, frutto di letture tecniche settoriali e, soprattutto, dell'esperienza maturata sul campo nel corso della mia carriera in CNH (Case New Holland) come dealer development manager. Sono raccolti numerosi esempi pratici e schematizzazioni grafiche; inoltre, quando possibile, per le grandezze esaminate, vengono forniti benchmark significativi per il settore delle Macchine Movimento Terra, anche se tutta la metodologia descritta è applicabile evidentemente anche ai business Agriculture, Truck e Automotive.

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