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The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World by Al Lieberman, Pat Esgate

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman , Pat Esgate
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Book cover type: Paperback
  • ISBN13: 9780134194677
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson FT Press
  • Publisher Imprint: Pearson FT Press
  • Publication Date:
  • Pages: 304
  • Original Price: USD 46.99
  • Language: English
  • Edition: Revised
  • Item Weight: 486 grams
  • BISAC Subject(s): Industries / Entertainment

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

Reflects powerful trends ranging from smartphones to globalization

Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

By industry insiders with decades of experience as leaders and consultants

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever and it s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow any content, on any platform, in any market, worldwide.

You ll master innovative new ways to grab consumers attention and wallets fast make your experiences wannasee, haftasee, mustsee drive more value through social platforms, mobile technologies, and integrated marketing strategies overcome challenges ranging from bad buzz to piracy fully leverage licensing, merchandising, and sponsorships and successfully market all forms of entertainment.

"

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