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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

by Jean-Paul Gaudillière
Save 35% Save 35%
Current price ₹5,561.00
Original price ₹8,555.00
Original price ₹8,555.00
Original price ₹8,555.00
(-35%)
₹5,561.00
Current price ₹5,561.00

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Book cover type: Paperback
  • ISBN13: 9781138630116
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 66.99
  • Language: English
  • Edition: N/A
  • Item Weight: 438 grams
  • BISAC Subject(s): History

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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