About 250 years ago the Industrial Revolution transformed the world - not just work, but how people learned, lived, and played. Subsequently, ongoing societal changes have been fueled by technologies such as the assembly line, modern medicine, and the Internet. Now, we stand at the precipice of another transformative period - the Digital Revolution. As consumers, we are immersed in all things digital. We socialize on Facebook, we buy groceries on Amazon, we stream content on Netflix, and we track our exercise using Fitbit. But as successful as these services are, they only scratch the surface of what is truly happening. Like the first Industrial Revolution, today's Digital Revolution is taking advantage of technology convergence, hyper-connectivity, and societal change. These conditions are creating new experiences, capabilities, and business models that are disrupting the status quo "playing rules" that have existed for the last century. In this book, technology executive Hans Hwang offers over twenty-five years of global experience in helping organizations transform to meet new demands. He goes beyond business theory and instead shares case studies from every industry. The core best practices are outlined in a digital methodology that you can apply within your organization. This book is as much about answering the questions of "how" as "what". Hwang delves into the role of analytics, innovation, and platforms in a digital world. If that sounds a bit clinical, not to worry - Hwang liberally includes a "spoonful" of irreverent humor to keep you engaged. If you are a business owner, executive, or policy-maker, this book is designed to provide insights on how to navigate through the digital journey. All readers should benefit by understanding how their role or function is likely to be impacted; and what they can do to best position themselves in a post-Digital world. This is especially true for those in product management, sales, marketing, strategy, or IT functions - which will be significantly transformed over the next few years. Note - readers will also have the opportunity to continue to learn and engage with the author on the site www.thedigitalhandbook.net
Hans has spent over twenty-five years helping clients adapt to new technology trends. After graduating from the Wharton School of the University of Pennsylvania he joined Accenture (Andersen Consulting). There, he helped large telecommunication providers migrate from mainframe to client/server, in order to improve customer service and billing capabilities. During the early days of the Internet he also helped these same clients to launch hosting and other software services. As the Internet became more mature Hans led efforts to help consumer brands to become e-commerce platforms. From specialty candy to beverage companies to shoe retailers to banks Hans helped drive new channels for sales. More recently Hans has led numerous global practices for Cisco, including Collaboration and Digital Solutions. Hans partnered closely within Cisco, but also with ecosystem partners to lead the digital marketplace. Through his role as leader of Global Enterprise services Hans oversaw numerous digital transformation programs with large and small clients around the world. This is Hans' first book.
