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The Digital Transformation Canvas by Marc Peter

The Digital Transformation Canvas

by Marc Peter
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₹3,144.00
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₹3,144.00

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Book cover type: Paperback
  • ISBN13: 9781292466194
  • Binding: Paperback
  • Subject: N/A
  • Publisher: FT Publishing International
  • Publisher Imprint: FT Publishing International
  • Publication Date:
  • Pages: 224
  • Original Price: GBP 27.99
  • Language: English
  • Edition: N/A
  • Item Weight: 327 grams
  • BISAC Subject(s): Information Management and Education

A practical step-by-step guide to building your digital transformation master plan

The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

  • multiple checklists and templates you can use in your organisation
  • short case studies in each chapter to help you further engage with the subject and understand the objectives
  • over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.

Further information about the author: https: //marcpeter.com/

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