Fashion today is fast- paced, technologically savvy, and global-and this fourth edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone's classic text is for those in fashion who want to be both in the now and in the know.
New to This Edition:
- More than 150 new full-color photographs highlighting the people, principles, practices, and techniques of the fashion business
- Updated coverage of the latest industry trends, including developments in sustainability, e-commerce, and the use of social media for fashion marketing
- Revised charts and illustrations with up-to-date data
- Updated glossary with more than 500 industry terms
New content and illustrative examples within the following features:
- Fashion Focus reports on the interesting people and events that are influencing fashion right now
- Then and Now highlights the cyclical nature of fashion as seen through yesterday's classics and today's emerging trends
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395543. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Stone, Elaine: - Elaine Stone was Professor Emerita at the Fashion Institute of Technology (FIT) and founder of the The Enterprise Center, a business training resource for fashion industry professionals, designers, and artists. Stone saw a need for special attention to women entrepreneurs and started the Women's Business Owners Program (WBOP), which has trained over 1,500 women business owners. A member of the college's Fashion Merchandising Management Department since 1975, she brought to FIT extensive retail experience as a buyer, fashion director, merchandise manager, and corporate vice president of department, specialty, and chain stores. Stone was instrumental in setting new directions for both the AAS and BS degree programs at FIT and she was a lead member of teams that established educational liaisons for FIT with countries across Asia. With her knowledge of the global marketplace, she initiated the first trip for students to Asia, visiting Japan, Taiwan, Korea and Hong Kong and also became a lead member of FIT teams that travelled the world to help create educational liaisons in India, Egypt, Japan, Korea, Bolivia, Taiwan and China. Among the many awards Stone has received are the Small Business Leadership Award from the New York City Chamber of Commerce and Industry, the Paul L. Lomax Award for scholarship and leadership in business education from New York University, and a lifetime achievement award from the Department of Commerce.
