The Emotional Commerce Economy: Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products

Name: The Emotional Commerce Economy: Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products
Brand: Independently Published
SKU: 9798259332836
Price: 1532.0 INR
Availability: InStock

by Emmeric Vale

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ISBN13: 9798259332836
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: April 29, 2026
Pages: 240
Original Price: GBP 13.06
Language: English
Edition: N/A
Item Weight: 567 grams
BISAC Subject(s): Consumer Behavior

About The Book

What this book is about

This thoughtful guide reframes commerce around what people actually seek when they buy, not just what a product does. It shows how purchases are shaped by comfort, identity, belonging, and mood relief, and explains how brands can design, message, and measure around those emotional outcomes with greater clarity.

Rather than treating features as the center of the buying decision, the book shows how to translate technical details into real human value. It blends psychology, customer research, offer design, channel strategy, and performance measurement into a practical framework for modern marketing and commerce teams.

What you will learn

How emotional value differs from functional value, and why it drives buying behavior
How comfort purchases reduce stress, effort, and uncertainty
How identity purchases help people express who they are, or want to be
How belonging and social proof shape trust, referrals, and community loyalty
How mood relief influences timing, context, and purchase decisions
How to turn product specs into benefit statements that feel believable and useful
How to research emotional drivers through interviews, reviews, surveys, and support data
How to design offers, pricing, onboarding, and service recovery around emotional jobs
How to keep messaging consistent across search, social, email, retail, and support
How to measure emotional performance without relying on vague assumptions

Why it matters

Customers rarely buy in a purely rational way. They choose the option that feels safer, more reassuring, more fitting, more social, or more uplifting. This book helps readers understand those deeper motives and build commerce experiences that respond to them with precision instead of guesswork.

It is especially useful for marketers, product leaders, founders, copywriters, e-commerce teams, and customer experience professionals who want to improve conversion, loyalty, and brand trust by speaking to the real reason people spend.

Inside the book

A clear model of emotional commerce and the jobs products are hired to do
Practical chapters on comfort, identity, belonging, and mood relief
Methods for customer research and emotional segmentation
Guidance on offer structures, messaging, visuals, and channel consistency
Tools for evaluation, team alignment, and implementation
Case-based patterns that make the framework easy to apply

A grounded resource for anyone who wants to build offers people not only need, but genuinely feel good choosing.

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