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The Experience Business: Why Price-Focused Businesses Fail and What Winners Do Instead by James Sinclair

The Experience Business: Why Price-Focused Businesses Fail and What Winners Do Instead

by James Sinclair
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Book cover type: Paperback
  • ISBN13: 9781781332627
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rethink Press
  • Publisher Imprint: Rethink Press
  • Publication Date:
  • Pages: 178
  • Original Price: USD 15.99
  • Language: English
  • Edition: N/A
  • Item Weight: 214 grams
  • BISAC Subject(s): Customer Relations

How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?

The answer lies in The Experience Business.

When you read this book you'll understand:

  • The KEY DIFFERENCES between experience businesses and price-led businesses
  • Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES
  • How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT
  • The SECRET WEAPON of every profitable experience business
  • How to shortcut the traditional customer journey from PROSPECT INTO RAVING FAN

Sinclair, James: - James Sinclair left school at 16 and became "Jimbo the Partyman", a children's entertainer. By the time he was 21, the Partyman brand was on its way to becoming one of the modern-day entrepreneurial success stories. Driven by James' infectious energy and passion, Partyman is now a fast-growing £10 million business with over 300 staff and interests in entertainment, childcare and education.

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