The Facts of Live: How Live Events Are Conceived, Procured and Produced to Create the Greatest Value and Impact
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Art is just art, sport just sport, a message just a message, products just products and music mere music - until you add an audience.
Then you're in the business of theatre - also known as live events.
In The Facts Of Live Will Glendinning distils over twenty years' experience with almost every type of live event. Whether you're in the sport, entertainment, arts, marketing, communication, government or the not-for-profit business, creating the most value and impact with a live event, pavilion or exhibition starts at the beginning - with its genesis, the foundations that underpin it, and key principles: The Facts Of Live.
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