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The Founder Within

by Indraveer Singh
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Current price ₹325.00
Original price ₹499.00
Original price ₹499.00
Original price ₹499.00
(-35%)
₹325.00
Current price ₹325.00

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Book cover type: Paperback
  • ISBN13: 9789369528080
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Publishing (IN)
  • Publisher Imprint: Bloomsbury India
  • Publication Date:
  • Pages: 256
  • Original Price: INR 499.0
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams
  • BISAC Subject(s): General

Most startups don’t fail because of competition. They fail because of the founder.

Fear disguised as caution. Ego disguised as vision. Hustle without clarity. Money without discipline.
These silent killers destroy more startups than bad products or tough markets ever will.

The Founder Within is not just another startup book, it’s a practical survival guide for founders navigating the chaos of building a business.

What makes this book different?
It focuses on the one factor most founders ignore:
their own mindset.

This powerful guide breaks down
16 critical mindset shifts that separate founders who burn out from those who break through.

Inside the book:

Part 1: The Inner Core
• Overcome fear, self-doubt, and procrastination
• Build focus and take decisive action

Part 2: Capital, Clarity & Control
• Master money, equity, and financial discipline
• Make smarter, data-driven decisions

Part 3: Growth, Grit & Goodbye
• Scale sustainably and navigate pivots
• Build ventures that last or exit with impact

Each chapter delivers
actionable insights, real-world founder dilemmas, and practical frameworks to help you think sharper, act faster, and stay resilient.

Who should read this book?
• First-time founders looking for a startup survival guide
• Entrepreneurs ready to scale with clarity and control
• Students and startup enthusiasts entering the business world
• Experienced founders seeking a mindset reset

This isn’t theory. It’s a field-tested playbook.

Because at the end of the day:
Capital builds companies. Mindset builds founders.

Start building the founder within.

Indraveer Singh is an entrepreneur, bestselling author and founder mentor with over fifteen years of experience at the intersection of startup formation, capital strategy and execution design. He has worked closely with more than 1,000 founders across edtech, SaaS, D2C, health tech and other sectors, helping them calibrate business models, structure operational systems, navigate capital decisions, and build disciplined, scalable growth pathways through his Co-Pilot Mentorship approach. Having built and exited a global infosec venture, Indraveer Singh brings both operator depth and strategic clarity to the founder’s journey. His work focuses not only on building companies but also on strengthening the founder’s internal decision architecture, the core that shapes lasting ventures. He leads 10xbox, a founder-first, retreat-driven school of entrepreneurship focused on developing entrepreneurial leadership before ventures scale. His first book, Start It Right: A Startup Handbook, remained an Amazon bestseller for months. His work is anchored in a clear thesis: the venture is an outcome; the founder is the cause.

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