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The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers by Terry Pluto

The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers

by Terry Pluto
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Book cover type: Paperback
  • ISBN13: 9781938441615
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gray & Company Publishers
  • Publisher Imprint: Gray & Company Publishers
  • Publication Date:
  • Pages: 192
  • Original Price: USD 15.95
  • Language: English
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Basketball, Business Aspects, and General

An in-depth look at how a team and a city were rebuilt around LeBron James ...

When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, the entire city buzzed with excitement. How often does a superstar come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals.

Soon, everyone had something riding on LeBron: a billionaire team owner wanting a return on his investment ... teammates eager for a championship ring ... the league looking for the next Michael Jordan to promote ... the shoe company with its record-breaking endorsement deal ... even popcorn vendors in the stands of Quicken Loans Arena and servers waiting tables at downtown restaurants.

Award-winning sports journalists Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise and a hometown teenage phenom. This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise.

Pluto, Terry: - Terry Pluto is a sports and faith columnist for Cleveland.com/The Plain Dealer and the author of more than 30 books. He has twice been honored by the Associated Press Sports Editors as the nation's top sports columnist for medium-sized newspapers and has received more than 50 state and local writing awards. He was called "Perhaps the best American writer of sports books" by the Chicago Tribune in 1997.

Windhorst, Brian: - Brian Windhorst covers the NBA for ESPN.com. His writing has been honored by the Professional Basketball Writers Association and the Associated Press. He has also written for The Plain Dealer and The Beacon Journal. He earned a degree in journalism from Kent State University in 2000. He lives in Brook Park, Ohio, and Jupiter, Florida.

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