Name: The Future of Branding
Brand: Sage Publications
SKU: 9789351503163
Price: 927.0 INR
Availability: InStock

The Future of Branding

by Gregory M. Thomas , Rajendra K. Srivastava

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ISBN13: 9789351503163
Binding: Hardcover
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: Sage Response
Publication Date: February 15, 2015
Pages: 492
Original Price: INR 1425.0
Language: English
Edition: N/A
Item Weight: 907 grams
BISAC Subject(s): Economics / General

About The Book

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace. Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. The all-star team includes: Martin Roll, Kevin Lane Keller, Don E. Schultz, Bernd Schmitt, Jean-Noel Kapferer, , V. Kumar, Bharath Rajan, Lluis Martinez-Ribes, Shi Zhang, Jean Yannis Suvatjis, Leslie de Chernatony, Vanessa M. Patrick and Henrik Hagtvedt, Gregory M Thomas, Jeffrey Parkhurst Srinivas Reddy, Anupam Jaju, Werner Reinartz, Jeffery Andrien, Paul Benoit, Philip C Zerrillo, Cem Bahadir, and Rajendra K Srivastava.

About The Author

Srivastava, Rajendra K.: -

Rajendra K. Srivastava is Dean of the Indian School of Business. His work on marketing performance is highly regarded and honored with many prestigious awards. The American Marketing Association awarded him the lifetime achievement award.

Thomas, Gregory Metz: -

Gregory M. Thomas is a marketing visionary and growth hacker. I lead efforts to accelerate profitable revenue growth using state-of-the-art methods in strategic marketing, product development, digital marketing, and go-to-market management.

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