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The Future Of The Multinational Company by Julian Birkinshaw, Others

The Future Of The Multinational Company

by Julian Birkinshaw , Others
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Book cover type: Hardcover
  • ISBN13: 9780470850657
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 282
  • Original Price: USD 80.0
  • Language: English
  • Edition: N/A
  • Item Weight: 654 grams
  • BISAC Subject(s): Economics / Theory

About the Book Die j�ngsten Ereignisse, wie z.B. der 11. September, die Antiglobalisierungsbewegung oder das Ende des High-Tech Booms, haben das Gef�hl verst�rkt, dass die globale Wirtschaft in unbekanntes Terrain vordringt.

In "The Future of the Multinational Company" sprechen international f�hrende Autorit�ten aus der Unternehmenswelt mit wissenschaftlicher Gr�ndlichkeit ein f�r Praktiker wie Akademiker besorgniserregendes Thema an: die Zukunft multinationaler Unternehmen.

Sie analysieren die Erkenntnisse und Perspektiven von Akademikern, die diesen Bereich im Laufe der letzten 30 Jahre eingehend beobachtet und mit gestaltet haben.

Unterteilt in zusammenh�ngende Themengruppen, wird jedes Thema anhand von Kommentaren und Diskussionen tiefgreifend er�rtert und von allen Seiten beleuchtet.

The Editors of this book are recognised as key thinkers in the area of strategy and international business. The book itself is based on a conference held at the London Business School in honour of John Stopford, one of the most influential thinkers in the field of international business. The contributors to this book are leading authorities in the field.

This formidable combination of people responsible for this book speaks for itself.

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