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The Gala Fundraising Guidebook: A Blueprint for Success by Newsom, Matthew W.

The Gala Fundraising Guidebook: A Blueprint for Success

by Matthew W. Newsom
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Book cover type: Paperback
  • ISBN13: 9798350995237
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bookbaby
  • Publisher Imprint: Bookbaby
  • Publication Date:
  • Pages: 96
  • Original Price: USD 49.95
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Nonprofit Organizations & Charities / Fundraising & Grants

Written by a professional benefit auctioneer who has helped non-profit organizations across the United States raise over $100,000,000, this instructional book teaches novice and experienced fundraisers alike the best way to design and execute efficient and profitable gala fundraisers.

Loaded with practical and ready-to-implement ideas, the Guidebook provides quick tips and in-depth information that will streamline the gala planning process, incrase revenue across the board and result in a fun, profitable event.

Sections and chapters include:
Pre-Event Preparation
-Event Format - In Person vs Virtual vs Hybrid
-Aligning Priorities
-Event Fundraising Timeline
-Audience Development
-Event Technology - Mobile Bidding/Giving
-Utilizing Volunteers
Event Day Template
Pre-Program Thoughts
-Seating Chart
-Dining Options
-Focus on 6 Run of Show Essential Elements
1.#1 - Welcome
2.#2 - Branding
3.#3 - Live Auction
4.#4 - Mission Moment
5.#5 - Paddle Raise / Fund A Need / Giving Moment
6.#6 - Thank You
Post Program Ideas
Other Revenue Generators
-Silent Auction
-Raffles
-Heads or Tails
-Table Auction
-Dessert Dash
-Wine/Bourbon/Gift Card Pull
Underrated or Overrated?
Choosing Your Auctioneer
Appendices with Download Links

Matt Newsom has helped high-profile charities through the United States generate millions of dollars in fundraising. As a licensed benefit auctioneer, he brings over thirty years of event management, public speaking experience and entrepreneurial thought to every fundraising gala.
Based in Charlotte, North Carolina, Matt serves non-profits across the entire country with enthusiasm and sincerity.

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