The Game of Persuasion - 36 Ways to Influence Your Audience: Experiences from Speeches of the Most

Name: The Game of Persuasion - 36 Ways to Influence Your Audience: Experiences from Speeches of the Most
Brand: MixIG
SKU: 9789609370776
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by Michas, Dimitris

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ISBN13: 9789609370776
Binding: Paperback
Subject: General Books
Publisher: Dimitris Michas
Publisher Imprint: Dimitris Michas
Publication Date: January 1, 2015
Pages: 186
Original Price: GBP 16.45
Language: English
Edition: N/A
Item Weight: 223 grams
BISAC Subject(s): Business Communication / General

About The Book

A game of impression and influence. A game of 36 ways... The Game of Persuasion is a manual for the evaluation of the influence of a speaker and his speech to an audience. In the book the author analyzes the ways and the means to make a speech and a speaker stand out, creating the 36-points Influence Indicator of a Speaker, i.e. an assessment tool of 36 point-criteria that can make a speech good or bad and a speaker effective or not. It presents and analyzes the theory and the application of rhetoric in general and of corporate rhetoric specifically and how they can be used for optimal management and operation of the human resources in any given organization. Subsequently, based on the Influence Indicator he analyzes selected speeches made by the CEOs of major companies, to assess the rhetorical skills of each individual, but also their influence and their impact on the human resources of each company. Steve Jobs, Rex Tillerson, Bill Gates, Larry Page, Warren Buffett, Alex Gorsky, John Stumpf, Jeff Immelt, Severin Schwan and Doug Mcmillon stand before the Influence Indicator's microphone, getting judged and criticized. Stand before the microphone yourself and compare your performance with that of the most successful CEOs!

About The Author

Dimitris Michas was born in Athens in 1987. He is a political communications specialist and a PhD candidate in nationalist rhetoric at the University of Athens. He studied Political Science and Public Administration at the University of Athens, Political Communication at the University of Glasgow, Southeast European Studies at the University of Athens and Business Administration at the University of Nicosia. He speaks six languages and has served as a communications consultant for international organizations and politicians.

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