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The Global Manager: Contemporary Issues and Corporate Responses

by Otto Lerbinger
Save 35% Save 35%
Current price ₹5,543.00
Original price ₹8,527.00
Original price ₹8,527.00
Original price ₹8,527.00
(-35%)
₹5,543.00
Current price ₹5,543.00

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Book cover type: Paperback
  • ISBN13: 9781137310545
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave
  • Publisher Imprint: Palgrave
  • Publication Date:
  • Pages: 369
  • Original Price: GBP 64.99
  • Language: English
  • Edition: 2014
  • Item Weight: 499 grams
  • BISAC Subject(s): Management

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

OTTO LERBINGER is Professor Emeritus at Boston University, USA
OTTO LERBINGER is Professor Emeritus at Boston University, USA

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