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The Global Village. Kommunikation über technologische Innovation by Maiwald, Guido

The Global Village. Kommunikation über technologische Innovation

by Guido Maiwald
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Book cover type: Paperback
  • ISBN13: 9783656840008
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Communication Studies

Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich Soziologie - Kommunikation, Sprache: Deutsch, Abstract: McLuhans montageartige Texte zum Wandel der Kommunikationsmedien und den damit verbundenen Auswirkungen auf die globale Gemeinschaft stie en Mitte des vorigen Jahrhunderts sowohl auf Bewunderung als auch auf Ablehnung. Dabei wurden seine oft negativ-kritischen Schlussfolgerungen hinsichtlich der Auswirkungen neuer Medien auf die Gesellschaft sowie die Struktur und Gestalt seiner Texte meist von jenen kritisiert, die ihn nicht verstanden oder nicht verstehen wollten. Selbst Bewunderer hatten oft Schwierigkeiten hinsichtlich der Verständlichkeit seiner Aussagen, forderte McLuhan doch die Abkehr von festgelegten Wahrnehmungs- und Denkkonventionen. Eine seiner zentralen Aussagen besteht darin, dass Medien, Technologien, Werkzeuge und Artefakte Ausweitungen des eigenen Körpers sind. Der Mensch erfindet und nutzt diese, um seine Wahrnehmungsfähigkeit, Geschwindigkeit oder Macht zu erhöhen. Diese neuen Techniken wirken jedoch zurück auf den Menschen, wodurch dessen Körper ständig umgeformt wird. McLuhan ist nicht auf der Suche nach einer Strukturierung der Wahrnehmung oder den Auswirkungen der Wahrnehmungen. Vielmehr plädiert er für die Simultaneität rezeptiver Vorgänge und fokussiert die nicht reflektierten Auswirkungen der Massenmedien. In dieser Arbeit sollen in chronologischer Form die Aussagen McLuhans zur Wirkung der Medien in komprimierter Form dargestellt werden, die er am Ende seines Lebens in "The Global Village" zusammenfasste und bewertete. "The Global Village" war ein Resümee seiner vorherigen Arbeiten und der Versuch seine Ergebnisse und Beobachtungen dem Blick in die Zukunft auszusetzen. Im letzten Kapitel, welches sich diesem Werk widmet, sollen zugleich Aussagen McLuhans anhand der derzeitigen Realität und den Aussagen anderer Sozialforscher überprüft werden.

Guido Maiwald schreibt seit 1997 (Print/Online): Produkttexte, Imagetexte. Seit 2003: Redakteur fur wissenschaftliche und popularwissenschaftliche Arbeiten. 2006-2007: Online-Redakteur Tageszeitung OnRuhr (Stadtgeschichte, Sozial- und Politikressort). Seit 2009: Videoscripts, Drehbucher, Sprechtexte.

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