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The Globalization of Corporate Media Hegemony by Lee Artz, Yahya R. Kamalipour

The Globalization of Corporate Media Hegemony

by Lee Artz , Yahya R. Kamalipour
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Book cover type: Hardcover
  • ISBN13: 9780791458211
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Publication Date:
  • Pages: 319
  • Original Price: GBP 78.0
  • Language: English
  • Edition: N/A
  • Item Weight: 531 grams
  • BISAC Subject(s): Communication Studies

Shows how dominant commercial media practices secure a hold among and affect diverse national cultures.

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

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