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The Guru Guide To Marketing: A Concise Guide to the Best Ideas From to day's Top Marketers by Joseph H. Boyett, Jimmie T. Boyett

The Guru Guide To Marketing: A Concise Guide to the Best Ideas From to day's Top Marketers

by Joseph H. Boyett , Jimmie T. Boyett
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Book cover type: Hardcover
  • ISBN13: 9780471213772
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 272
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

About the Book

  • Discusses the newest marketing concepts.
  • The Guru name is synonymous with expert, candid advice.
  • The Guru format provides an easy reference to a wide range of ideas and practices.

JOSEPH H. BOYETT (joe@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com), a consulting and research firm specializing in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of numerous books, including Workplace 2000, and Beyond Workplace 2000, as well as the Wiley titles The Guru Guide(TM), The Guru Guide(TM) to the Knowledge Economy, and The Guru Guide(TM) to Entrepreneurship.

JIMMIE T. BOYETT (jimmie@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com). She is the coauthor of six books, including The Guru Guide(TM), The Guru Guide(TM) to the Knowledge Economy, The Guru Guide(TM) to Entrepreneurship, and Beyond Workplace 2000. Boyett is a recognized expert on business process reengineering and the application of leading-edge information systems technology. Her clients have included Hartmarx, Brunswick Corporation, Burlington Industries, Methodist Hospitals, JP Stevens, and Southwestern Bell.

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