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The Handbook of Communication Science and Biology by Kory Floyd

The Handbook of Communication Science and Biology

by Kory Floyd
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Book cover type: Paperback
  • ISBN13: 9780815376736
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 524
  • Original Price: GBP 96.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1011 grams
  • BISAC Subject(s): Communication Studies, Life Sciences / Neuroscience, and Media Studies

The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research.

As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus.

With contributions from the field's foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.

Kory Floyd is Professor of Communication and Professor of Psychology at the University of Arizona.

René Weber is Professor of Communication at the University of California Santa Barbara and the Director of UCSB's Media Neuroscience Lab (http: //medianeuroscience.org).

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