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The Handbook Of Media Audiences by Virginia Nightingale

The Handbook Of Media Audiences

by Virginia Nightingale
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Book cover type: Paperback
  • ISBN13: 9781118721391
  • Binding: Paperback
  • Subject: Communication, Mass Media and Journalism
  • Publisher: Wiley
  • Publisher Imprint: Wiley-Blac
  • Publication Date:
  • Pages: 560
  • Original Price: USD 56.0
  • Language: English
  • Edition: N/A
  • Item Weight: 840 grams
  • BISAC Subject(s): Media Studies

About the Book This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

Virginia Nightingale held the position of Associate Professor with the School of Communication Arts at the University of Western Sydney until her retirement in 2010. Her publications include Media and Audiences: New Perspectives (with Karen Ross, 2003) and Critical Readings: Media and Audiences (with Karen Ross, 2003), and New Media Worlds: Challenges for Convergence (ed. with Tim Dwyer, 2007).

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