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The Historical Evolution of International Business: Growth Trajectory of an Academic Field of Study by Lilac Nachum

The Historical Evolution of International Business: Growth Trajectory of an Academic Field of Study

by Lilac Nachum , Attila Yaprak
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Book cover type: Hardcover
  • ISBN13: 9783031861321
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 463
  • Original Price: EUR 196.19
  • Language: English
  • Edition: N/A
  • Item Weight: 735 grams
  • BISAC Subject(s): International / General

The book is based on vast volumes of original material whose discussion and interpretation by leading IB scholars creates a dialogue between historical perspectives and contemporary developments and shows the critical role of history in understanding the

Lilac Nachum is Professor of International Business at Leeds University Business School, UK. She is an AIB Fellow, and a former Fulbright Scholar to Africa. Her research has been published in the leading academic journals in IB and strategy, where she has also served as a board member and associate editor. She has held visiting positions at business schools around the world. Her views on globalization and multinational companies have been featured frequently in various media outlets.

Attila Yaprak is Professor of Marketing and International Business at the Ilitch Business School at Wayne State University, USA and an AIB Fellow. His research has appeared in the Journal of International Business Studies, the Journal of World Business, Journal of the Academy of Marketing Science, and Political Psychology, among several others. He has taught and held research visits at business schools and trained executives in several countries around the world.

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