Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

The Idea Factory: Bell Labs and the Great Age of American Innovation

by Jon Gertner
Save 35% Save 35%
Current price ₹1,008.00
Original price ₹1,550.00
Original price ₹1,550.00
Original price ₹1,550.00
(-35%)
₹1,008.00
Current price ₹1,008.00

Ships in 7-10 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780143122791
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Penguin Books
  • Publisher Imprint: Penguin Books
  • Publication Date:
  • Pages: 422
  • Original Price: INR 1550.0
  • Language: English
  • Edition: N/A
  • Item Weight: 358 grams
  • BISAC Subject(s): History, Inventions, and Corporate & Business History

The definitive history of America's greatest incubator of innovation and the birthplace of some of the 20th century's most influential technologies

"Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?" --Walter Isaacson, The New York Times Book Review

"Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources." --The Wall Street Journal

From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

Jon Gertner grew up in Berkeley Heights, New Jersey, just a few hundred yards away from Bell Labs. He has been a writer for the New York Times Magazine since 2004 and is an editor at Fast Company magazine. He lives in Maplewood, New Jersey, with his wife and two children.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us