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The Illusion of Public Opinion: Fact and Artifact in American Public Opinion Polls

by George F. Bishop
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Current price ₹5,482.00
Original price ₹6,579.00
Original price ₹6,579.00
Original price ₹6,579.00
(-17%)
₹5,482.00
Current price ₹5,482.00

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Book cover type: Paperback
  • ISBN13: 9780742516458
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 223
  • Original Price: GBP 42.99
  • Language: English
  • Edition: N/A
  • Item Weight: 440 grams
  • BISAC Subject(s): Media Studies

In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.

George F. Bishop is professor of political science at the University of Cincinnati.

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