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The impact of a company's internal resources on innovation

by Soufien Zouari
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Current price ₹4,099.00
Original price ₹4,810.00
Original price ₹4,810.00
Original price ₹4,810.00
(-15%)
₹4,099.00
Current price ₹4,099.00

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Book cover type: Paperback
  • ISBN13: 9786208587345
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 37.0
  • Language: English
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Management

The aim of our work is to attempt to explain the relationships between knowledge-based resources, market orientation, learning orientation and innovation performance. Data were collected through a survey of 135 Tunisian companies operating in a variety of industries across the country. We used a principal component analysis for each concept and then performed a hierarchical regression analysis to achieve our objective. Our empirical study was able to provide assertions about the existing relationship between these variables. The results indicate that knowledge-based resources, learning orientation and market orientation have a significant effect on innovation performance. However, knowledge-based resources mediated the relationship between learning orientation and innovation performance in the Tunisian case.

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