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The Impact of E-Marketing on E-Buyer Behaviour by Dr. Bijal Zaveri Amin

The Impact of E-Marketing on E-Buyer Behaviour

by Dr. Bijal Zaveri Amin
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Paperback: Paperback
  • ISBN13: 9789350043202
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 400
  • Original Price: INR 449.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

The book covers all of the important aspects of online marketing, including the areas associated with buying behavior in virtual environment, online search and online purchasing search, online advertising, web PR, online reputation management, viral marketing, social media marketing, eMarketing strategy, market research, mobile marketing, and customer relationship management. · Marketing perspective in the internet age: e-Marketing · E-marketing-mix: marketing mix in internet era · The e-consumer perspective: typology of e-buyers and adoption process in · Electronic environment · E-buyer behaviour in electronic environment · E-buying and online customer experience & CRM · E-branding: branding in electronic era

Dr. Bijal Zaveri Amin, Director of Parul Institute of Engineering and Technology (MBA Programme). She did her Ph.D from M S University Baroda in the area of Online Marketing. She has 8 years of teaching and 1 year of Industry experience. Her research Interest includes Marketing, Advertisement, Communication and E-commerce. She has presented various papers in 25 International and National Conferences and attended various workshops.

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