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The Internationalisation of Retailing

by G. Akehurst , Nicholas Alexander
Save 35% Save 35%
Current price ₹12,266.00
Original price ₹18,870.00
Original price ₹18,870.00
Original price ₹18,870.00
(-35%)
₹12,266.00
Current price ₹12,266.00

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Book cover type: Hardcover
  • ISBN13: 9780714646480
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 218
  • Original Price: GBP 145.99
  • Language: English
  • Edition: 1
  • Item Weight: 409 grams
  • BISAC Subject(s): Industries / Retailing

The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.

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