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The Marketing of War in the Age of Neo-Militarism by Kostas Gouliamos

The Marketing of War in the Age of Neo-Militarism

by Kostas Gouliamos
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Book cover type: Paperback
  • ISBN13: 9780415853774
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 290
  • Original Price: GBP 50.99
  • Language: English
  • Edition: N/A
  • Item Weight: 432 grams
  • BISAC Subject(s): General, Sociology / General, and Military / General

The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the "military-industrial complex" as it explores significant interrelated themes denoting the accelerating process of militarization of society.

Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the "military-industrial complex." It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment.

Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society's militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.

Christos Kassimeris is Chairman of the Department of Social and Behavioural Sciences at the European University Cyprus.

Kostas Gouliamos is Professor and elected Vice-Rector for Research & External Relations of the European University Cyprus.

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