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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

by Bruce I. Newman
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Current price ₹3,859.00
Original price ₹4,631.00
Original price ₹4,631.00
Original price ₹4,631.00
(-17%)
₹3,859.00
Current price ₹3,859.00

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Book cover type: Hardcover
  • ISBN13: 9781442647992
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Rotman-Utp Publishing
  • Publisher Imprint: Rotman-Utp Publishing
  • Publication Date:
  • Pages: 224
  • Original Price: GBP 29.99
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Newman, Bruce I.: - Bruce I. Newman is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the Journal of Political Marketing.

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