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The Massage Therapist's Handbook: A Practical Guide to the Business of Massage by Michael Alicia

The Massage Therapist's Handbook: A Practical Guide to the Business of Massage

by Michael Alicia
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Book cover type: Paperback
  • ISBN13: 9781462004263
  • Binding: Paperback
  • Subject: N/A
  • Publisher: iUniverse
  • Publisher Imprint: iUniverse
  • Publication Date:
  • Pages: 188
  • Original Price: USD 16.95
  • Language: English
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): Massage & Reflexology and Alternative Therapies

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.

After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapist's Handbook navigates through the array of business decisions necessary to start a business-from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.

  • - How do you get clients?
  • - How do you keep clients?
  • - What do you need to be successful?
  • - How should you advertise?
  • - How do you stay healthy and balanced?

The Massage Therapist's Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage.

"Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come."
-Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute

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