The Media, Political Participation and Empowerment

Name: The Media, Political Participation and Empowerment
Brand: Taylor & Francis
SKU: 9780415633499
Price: 14551.0 INR
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by Richard Scullion

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ISBN13: 9780415633499
Binding: Hardcover
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: April 16, 2013
Pages: 280
Original Price: GBP 171.99
Language: English
Edition: N/A
Item Weight: 572 grams
BISAC Subject(s): General and Political

About The Book

Technological, cultural and economic forces are transforming political communication, posing challenges and opportunities for politicians and media organisations, while at the same time many governments and civil society express concerns about the extent and nature of political empowerment and civic engagement.

This book offers an international perspective on current thinking and practice about civic and audience empowerment, focusing on the ways and means through which media can empower or dis-empower citizens as audiences. It features theoretical and empirical chapters that draw specific attention to a reappraisal of the theories, methods and issues that inform our understanding of citizens and audiences in contemporary politics. The authors address the following questions:

How much and what sorts of civic and audience empowerment are most desirable, and how does this differ cross-nationally?

How do citizens relate to private and public spaces?

How do citizens function in online, networked, liminal and alternative spaces?

How do audiences of 'non-political' media spaces relate their experiences to politics?

How are political parties and movements utilising audiences as co-creators of political communication and what are the consequences for democracy?

With examples from the UK, USA, Holland, France, Germany, The Middle East, South Africa and Mexico, this innovative volume will be of interest to students and scholars of political science, marketing, journalism, cultural studies, public relations, media and international relations.

About The Author

Richard Scullion is Senior Lecturer in Marketing Communication at the Media School, Bournemouth University, UK.

Roman Gerodimos is Senior Lecturer in Global Current Affairs at the Media School, Bournemouth University, UK.

Daniel Jackson is Senior Lecturer in the Media School, Bournemouth University, UK

Darren G Lilleker is Senior Lecturer in Political Communication in the Media School, Bournemouth University, UK.

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